How Effective is Your Sign?: Applying the Theory

    In our last blog post we gave you some information on the theory of testing the efficacy of your business signage as a marketing tool to increase sales. Today, we are going to talk about how to apply that theory to your business so that you can make

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How Effective is Your Sign?: Marketing Theory and Testing

    There’s an old saying in marketing circles; “we know we’re wasting half of our marketing budget, we just don’t know which half.” Marketing has long been hard to quantify. This blog post kicks off a three part series that will demonstrate how to test business signage as a

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