A Better Sign Experience: Invested Owners Make for Happy Customers

    Signs are something that we see every single day when we are out and about in our communities. Seeing a sign can be an indication that you are somewhere familiar, that you are near home. They define our experience of place, especially places that we come to know

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Top 5 Embarrassing Business Signs and How to Avoid Ranking!

   

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Psychology of Action Words

    We have talked before about writing effective copy (link) for your business signage to get the most out of your marketing budget.   An important thing to remember when choosing words for your business signage is that words have the power to make people feel a certain way.

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How Effective is Your Sign?: A Case Study

    In the last two weeks we’ve gone over the theory of testing how effective your sign is, and shown how that theory can be applied to your business. Today, we will do a case study on this theory.   Jeff runs a company that he built from the

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