Choosing the Right Sign for Your Business

Sign for Your Business

In 1997, the University of San Diego published the results of a landmark study for the sign industry. For the very first time, quantitative, peer-reviewed analyses pinpointed the real business results that quality signage could produce. According to their research, the addition of one sign at every fast-food franchise in

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Tech-Savvy Tips for Better Small Business Signage

Small Business Signage

Many people make the mistake of dismissing signage as an “old-school” kind of business advertising. While it’s true that much of modern marketing occurs in the virtual world, that hasn’t made physical signage any less effective. For best results, we recommend combining both, which is why we’ve prepared 3 tech-savvy

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5 Major Signage Errors to Watch Out For

Signage Errors

Today’s post outlines 5 rapid-fire signage errors that have brought small business advertising campaigns to ruin! Read on to learn some best (and worst) practices to inform your next sign design. #1 – Undersized Signage Have you ever heard that “less is more”? This old adage gets bandied about the

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