With so many marketing methods today, why should a company have physical signs anymore? That’s the question that Palladium Signs answers all the time. Digital marketing is booming, but that’s not the only marketing out there today.

Despite the growing access to internet in developed countries around the world, everyone still has access to physical signs. Just walk outside and see them! They’re all around us, and they are necessary for successful marketing today.

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Why Business Signs?

Simply stated, signs let customers know your business — where it’s located, what it looks like, and what type of brand. For any company that has a physical location, they need a physical sign — one that looks good, too. When a customer is trying to find your location, they need to know where your building is. But more importantly, this isn’t only a need — it’s an opportunity for branding and cultivating brand loyalty among customers and clients.

The Top Reasons to Have Physical Signs

Beyond simply helping people find your building, solid reasons lead companies to have quality signs. Here’s the top reasons for having your sign out there for all to see:

  1. Reveal your brand. Your sign shows off your brand in color (and sometimes lights!). Make sure to maximize your brand by having a sign.
  2. Rise above your competition. You’re fighting against tough competition. Quality signage can set you apart and help you rise above your competition.  
  3. Make an impression. Give your company a memorable image by which to stand. Signs have unique ability to leave a lasting impression.
  4. Show your company’s personality. Signs also display the unique qualities of your corporate personality. Displaying a quality sign shows commitment and style, and that’s important in business today.
  5. Be useful to customers. Quality signs also mean clear signs. By communicating clearly with your customers through signage, you are creating a great experience for them before they even walk in the door!

Why Quality Matters

signs_digital_exampleThe truth is that everyone has the tendency to size up people and companies by looks. That’s a reality. Your exterior signs need to match the quality of your company. In this case, looks matter. Even successful brands like Coca-Cola, Nike, and Ford still use physical marketplace signs to build customer loyalty. These companies also know that signs only matter if they’re high quality. It’s better to have no signs than low quality signs.

Palladium Signs creates high quality signs for virtually any client and industry. If you’ve got a signage need, they’ve got options for you.