In our last blog post we gave you some information on the theory of testing the efficacy of your business signage as a marketing tool to increase sales. Today, we are going to talk about how to apply that theory to your business so that you can make
Read moreThere’s an old saying in marketing circles; “we know we’re wasting half of our marketing budget, we just don’t know which half.” Marketing has long been hard to quantify. This blog post kicks off a three part series that will demonstrate how to test business signage as a
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