Today’s post explains what signage trends are worth chasing, then shares 3 in-demand signage types that are worth your investment this year.
What Makes A Signage Trend Worth Chasing?
Financial experts warn against chasing the market. The efficient market hypothesis (EMH) states that stocks always trade at their fair value on exchanges, so you won’t be able to swoop in and turn a huge profit on trendy products, even with exceptional market timing. Moreover, by the time you identify reliable trends and put systems in place to profit, competitors will usually have caught on. In worst case scenarios, you might dump money into trendy production only to find the demand has died out.
So what makes trends worth chasing? Legs. In other words, trends are worth chasing only once they’ve transcended trend-status. Thus, we’re not so much “chasing trends” as we are identifying paradigm shifts and capitalizing on these emerging long-term revenue streams.
So consider the following 3 signage “trends” with this criteria in mind. These aren’t short-lived, flash-in-the-pan products–these sign styles will generate sales for years to come. They’re all worth chasing.
Top-3 Signage Trends Worth Chasing In 2020
- Vehicle wraps. Vehicle wraps are increasingly being seen as a business marketing essential. With reports by the American Trucking Associations (ATA) indicating that a vehicle wrap on a typical trailer makes 10 million impressions every year, owners across the country are flocking to local sign shops to get their mobile marketing plan rolling.
Vehicle wraps are affordable, endlessly customizable, and take little time to install. Vinyl wraps are definitely worth investment in this year, and the Signworld business alliance can help!
- Digital displays. Though some business owners (and sign shops) dismissed digital signage as a gimmick in the early days, it’s clear that this “trend” is here to stay. The global digital signage market is projected to hit USD $31.71 billion by 2025, representing a CAGR of 7.9%, according to valuations by Grand View Research, Inc.
Digital displays are easy sells. Though they’re more expensive up front than some sign types, many are endlessly reprogrammable, so buyers get unlimited signage for the price of one. They’re also great for linking to other digital assets (or reusing digital content), such as company websites or social media pages.
- Window graphics. Window graphics have been around for a long time, but new technologies are making “trendy” designs easy and affordable, which is bringing a ton of attention to this classic signage style. Signworld partners learn how to create every modern style of window graphics during their pre-opening training, which means they never have to turn down orders, no matter how wacky or newfangled the design may be!
Get In Touch With The Signworld Business Alliance
Visit https://www.signworld.org or call 888-765-7446 to book a free consultation with a Signworld representative near you.