Today’s post highlights the value of vehicle wrap and graphic advertising, then explains how to find a Signworld wrap expert near you. Read on or call 888-765-7446 to speak directly with a representative.
1. How Vehicle Graphic Advertising Performs In Rain, Heat, Or Snow?
All Signworld partners use premium, high-quality vinyl wraps and graphics that can stand up to the worst weather conditions seen on this continent.
Most vehicle wrap and graphic products are rated for use in temperatures up to 107°, which means they can endure the hottest days in most parts of the country. So unless you’re planning on driving through the Western Sahara in the midst of a record-breaking heat wave, you can count on your vehicle graphics to beat the heat.
Likewise, while wraps shouldn’t be applied in extreme cold, harsh winters aren’t a problem once the installation is complete. As long as you take the time to maintain your vehicle, you can expect your wraps and graphics to come out of frigid winters looking great.
Finally, even in busy towns with lots of industry and acidic rains, it only takes a bit of maintenance to stop environmental contaminants from degrading your vehicle graphics. Most Signworld partners offer maintenance and repair services that can be bundled into your fleet graphic order for big discounts, and we’re always happy to offer some advice for those interested in DIY maintenance—it’s quite easy, after all!
2. Vehicle Graphic Advertising Gives Brands Unparalleled Reach
Installing a single vehicle wrap or graphic on an intra-city fleet vehicle can generate 16 million impressions in one year. This finding, which was originally published by the American Trucking Association, is frequently cited in 3M product marketing copy, as it shows the unbeatable advertising power offered by this innovative medium. With vehicle graphic advertising, every parking space, cross-town service call, and hour spent idling in traffic becomes a powerful marketing opportunity.
3. Vehicle Graphic Advertising Makes Big Impressions
A study by RYP & Becker Group (and cited by 3M) found that:
- 97% of drivers recall seeing vehicle wraps installed on trucks
- 98% of drivers believe that vehicle wraps create positive brand images
- 96% of drivers thought fleet graphics made more of an impact than billboards
When you want to unlock this kind of impression-building power—and wow viewers with stunning custom designs—Signworld can help. We have more than 330 partners around the country, all of which offer premium vehicle graphics and retain the services of talented, highly trained graphics experts.
4. Vehicle Graphics Offer Unique Targeting Capabilities
Unlike static storefront signs, which depends on local audiences to come to them, vehicle advertising lets you take your message straight to your target audiences. Whether that means driving to a local trade show exhibition or routing your commute through high-income neighborhoods, vehicle advertising gives you pinpoint targeting capabilities that other sign types cannot match.