Today’s post reviews the top-5 benefits of investing in online sales channels for your sign business in 2021. Read on to learn why it makes sense (and dollars) to supplement traditional sign sales with eCommerce.
Selling Signage Online Is Profitable
The Signworld business alliance’s online sign sales process has a long track record of success. In fact, some of our business partners make as much as 50% of their total revenues via online sign sales.
Selling Signage Online Reduces COVID-19 Safety Concerns
As the COVID-19 pandemic stretches on, many consumers are doing their best to limit face-to-face transactions and local store visits in order to slow the spread. As a result, contactless online sales have jumped up across the board, and the sign industry is no different. If you’re looking to further enhance your business continuity plan amidst the pandemic, online sales channels are a great option.
Selling Signage Online Simplifies Market Expansion
Businesses trying to expand beyond their local service areas amidst COVID-19 face all kinds of roadblocks. Even before the pandemic imposed big restrictions on travel, business, and shipping, selling outside of your local area could be costly, unless you had eCommerce systems in place.
With the Signworld online sales system, you can sell anywhere in the country without ever having to incur the costs of market penetration, brick-and-mortar outlets, or marketing in a new locale.
Selling Signage Online Boosts The Brand Image
Did you know that simply selling your product online might increase positive brand equity?
That’s a byproduct of the Information Age, it seems, as modern consumers now actively seek brands with a strong online presence. In 2020-2021, consumers are increasingly starting to view businesses without websites and online sales channels as dated.
The Signworld business alliance builds modern sign businesses, with robust online presences and smooth, efficient sales channels.
Selling Signage Online Makes For Better Market Research
Any eCommerce software worth its salt will provide you with comprehensive back-end metrics detailing how the buyer interacted with your website, product listings, and specific online advertisements. That’s certainly the case with the software included in the Signworld Package.
For instance, using these metrics, you’ll be able to see where the majority of your sales are coming from, which may be useful when allocating your marketing budget and targeting “hot” demographics. By tracking the sale from the landing page to the final checkout, you’ll also be able to see how specific sales copy performs in comparison to others, which makes it easier to craft effective ads.
You simply don’t get these sales metrics when dealing with customers face-to-face!
Learn More About Selling Signs Online With Signworld
Visit the Signworld business alliance website or call 888-765-7446 to learn more about how to optimize your online and offline sign sales using our proven business model.