Monument signs are a great way of capturing attention. In fact, in an independent study done by advertising agencies, almost 50% of customers showed a tendency to choose businesses due to their outdoor signs. With their cost effectiveness, costing approximately 2 cents per 1000 views, more consumers see monument signs than ads on televisions. Here are some other great benefits to getting a monument signs for your business!
1. More Cost Effective Than Newspaper Ads
Most small business owners deal with newspaper sales reps who offer their statistics and demographics on how many people you would reach daily, weekly or monthly. However, the problem is that local newspaper don’t offer evergreen advertising, advertising that is present with something like a monument sign. Why pay more for impressions in a small ad in the newspaper and lose visual branding power, when you can reach more people, at a cheaper price through monument ads?
2. Reach Local Customers
Most small business’ customers live within five miles of their business. The average person is going to see the sign multiple times a day, and dozens of times over a month. This means the business sign can draw locals more effectively. A monument sign can usually draw locals whether they are on a planned shopping trip or on an impulse trip.
3. Monument Signs Help Target All Demographics
Monument signs target all demographics. It doesn’t matter what age, profession or gender of the demographic you, monument signs reach them. Any one who drives by your business, walks past it or takes the bus past it sees your business. Monument signs therefore leave an impression on all of these people, turning them into potential clients.
4. Add Consistency to Your Advertising Plan
One of the most important parts of an advertising campaign is consistency. The graphics that you use for your internet and social media marketing campaigns should match or be similar in color and graphics to your corporate logo. Getting a monument sign adds consistency to your advertising plan, creating something that consumers can easily relate with your business.
5. Amplify Your Message
Monument signs allow business’ creativity, and the ability to create signs that help amplify the business’ marketing message. Consumers will immediately relate to your business and be interested in seeing what you have to offer.
6. Help Consumers Find You
If you have no signs, a customer cant see your business and it is hard to find it. A monument sign prominently placed outside of your business makes it easier for customers and potential customers to find your company.