The passing holiday sales season is crucially important for retailers as they set out to nab a percentage of the population that are out and about to purchase Christmas gifts for their loved ones. In this blog, we will discuss seven easy ways to boost your holiday sales with digital signage. Offering a wide range of benefits to businesses, digital signage is easy to implement. There’s no reason not to use it.
#1 Use it to highlight special sales items in order to drive up sales and help clear out inventory
Every season, a retailer is going to have special themed items that they are going to want to highlight. This is a perfect opportunity to display the items that are going to ensure you get the most profitability while meeting the demand of your customers. Ensure that these items are strategically set up throughout your store in order to emphasize them. Digital signage displays that emphasize these items on sale can mean profits on these items increasing up to 15% on average.
#2 Publicize special deals
You have a better chance at attracting customers with a sale on a seasonal-related item that’s in demand. Ensure that you’re offering some form of special deal on something that can pull in customers and feature this in your digital signage to keep it properly profiled throughout the holiday season.
#3 Promote your loyalty program
While no one likes carrying around a wallet full of cards, it’s been shown that many will opt-in to a loyalty program if they see it’s worth it. By having it on display in your digital signage, one isn’t being pushy about offering their customer a loyalty program but through careful placing and even mixing it in with a limited-time incentive, it could give customers enough of a reason to sign up in-store without having to ask them.
#4 Get paid to feature sponsorships from manufacturers and vendors
Strengthen existing business relationships with your manufacturers, vendors, or other business partners by offering to feature them in your digital signage over the holidays for a discounted rate. If there’s a product or service that you believe has the potential to really capitalize on the holiday season, don’t hesitate to offer a manufacturer a spot in your digital signage.
#5 Use the opportunity to connect with your customers through telling the story of you and your business
One needs to look no further than the commercials corporations such as Coke and others put out over the course of the holiday season. People don’t connect with a product necessarily. They connect with emotions, ideals, and people that cause the viewer to feel something on a human level. Feature your own story and/or the story of your business to give people a new perspective on your business. This can be done in a short video or a simple slideshow with pictures that human beings can relate to.
#6 Offer helpful information
Putting up useful information about topical subjects such as the weather, stocks, your own company’s blog feed, or related materials can help engage your customers in a way where they don’t necessarily feel like they’re being sold to. At this point, you want to communicate to the customer in the same way a friend would. Building a relationship with customers is key to ensuring they return to your business and digital displays are an excellent way to accomplish this by featuring appropriate content every day that offers your customers information related to their day.
#7 Advertise a call-to-action to get your client base engaged on social media
Digital signage is an opportunity to advertise your company’s Facebook, Twitter, Instagram, or Tumblr pages. Invite your customers to engage with your business on social media. If you keep up to date on these platforms, you will more than likely see some customers commenting on your posts and sharing them with friends.
The weeks that make up the end-of-year holidays are a great time for businesses to attract new customers. Though every business out there is fighting for the attention of customers, digital signage can give you a step up on these businesses and help bring more eyes to you. Through the 7 tips mentioned here, one can capitalize on the opportunity available to them and help further grow their audience within a matter of a few weeks.