Today’s post shares 8 essential real estate sign design tactics that’ll keep you safe from liability and help your listing stand out from the competition.
- Maintain the brand. Some realtors get overwhelmed by the sheer amount of design options available to them. The combination of our cutting-edge design tools and Signworld training system makes almost any real estate sign design possible. Exploring different color, image, and layout options is lots of fun, but don’t forget about the brand you’re supposed to represent! Your agency’s brand colors and image convey a sense of professional and trust that your yard sign design ought to take advantage of.
- Factor in your specific audience. Your real estate yard signs need to capture the eye of your target market.If you specialize in starter homes for young people, you might consider using QR codes to take advantage of young consumers’ techno-fluency. Conversely, if you sell mostly to older homeowners and investors trying to diversify their portfolios, your marketing should reflect that.
- Prioritize readability. As we mentioned earlier, the depth of customization Signworld business partners offer can get some clients into trouble. In this case, the problems arise when the clients’ love of fancy fonts overshadows the need for quick, long-range readability. Remember: real estate signs are often read by passing motorists who don’t have the time or eagle-eyes needed to work through a wall of stylized text.Of course, readability and visibility go hand-in-hand, so take the time to find the right location when it’s time to set up. Always double-check that your signs are 100% visible from every direction, or else a single shrub could thwart your whole ground-level marketing campaign!
- Cut the clutter. Styled minimalism tends to perform best. Do not clutter up your sign designs with superfluous words and images. In addition to hurting readability, clutter leaves the reader unclear as to what information is truly important. That means your logo, email address, phone number, and name could get lost in the mix, which really hurts your lead-generation efforts.
- Comply with local sign codes. Sign codes exist to prevent visual clutter from overtaking communities. While most real estate yard signs are protected by temporary display allowances, you still need to follow certain sizing standards. If you aren’t working with a member of the Signworld business alliance, be sure to get a second opinion on your dimensions before you start.
- Weatherproof your design. Though durability needs vary depending on the local climate, weatherproofing your real estate yard sign is a must. Nothing good will come of potential clients seeing your signs sun-bleached, weather-stripped, and blown askew, and you may even face liability issues if high winds turn your display into a dangerous missile!
- Craft a strong call-to-action. Whenever someone happens upon your real estate yard sign, they should feel compelled to take an action, whether that’s stepping inside for the open house, checking out your website, or calling the agent to learn more. Omitting a call to action means missing a major opportunity to make a sale or start a long-term relationship with a client.
- Think beyond freestanding signposts. Freestanding real estate yard signs are standard practice, and for good reason – they’re cheap, durable, and potential homeowners are conditioned to look for them. They ought to be part of every campaign, but that doesn’t mean they have to be the whole campaign. Leading prospects to an open house with a combination of banners, A-frame signs, and freestanding yard displays creates a more immersive experience that ensures your listing stands out.
To book your real estate sign design consultation with a member of our business alliance, visit http://www.signworld.org.
