Yes! Digital marketing is ubiquitous in 2020, but the value of traditional signage holds strong. Today’s post looks at 3 factors driving the demand for signage to new heights in 2020.
Business Still Rely On Traditional Signage To Anchor Advertising
Digital marketers love to tell you how much of an impact your website has on your business. They’re not wrong—your website is a vital business asset—but your signage is at least equally important.
Research supports this claim. Across genders, age groups, and regions, 29% of American consumers report that they have been drawn into unfamiliar stores based on the quality of the store’s signage, according to the BrandSpark / Better Homes and Gardens American Shopper Survey. Additionally, over a third of respondents reported that they routinely make quality assumptions about businesses on the basis of clear and attractive signage.
Though you probably still need a website for optimal marketing returns, signage is essential. And with over 627,000 new businesses opening each year according to SBA estimates, and millions of businesses needing sign updates, repairs, and overhauls each year, sign shop owners are guaranteed resilient demand for the foreseeable future.
How Modern Tech Makes Traditional Signage More Attractive Than Ever?
Digital technology isn’t all that’s developed over the past decade. Just like computers, cars, and everything else, the signs of today have advanced in leaps and bounds.
New printing and manufacturing technologies (e.g. ink jet printing) create greater value for consumers in 2020. Signs, wraps, banners and graphics now last longer and look better than they ever did, and manufacturing efficiencies have made sign products more affordable across the board.
Additionally, certain advances in sign manufacturing technology have made sign shops more eco-friendly and sustainable, such as:
- Low-VOC digital printing inks
- Printers that use aqueous inks and instant-on/off technology to reduce start times and heat requirements
- Sign substrates made from recycled materials
This not only helps sign shops reduce their eco footprint, but also helps business owners attract the elusive “green consumer.” According to a recent survey by the Harvard Business Review, 65% of consumers prefer to buy from purpose-driven brands that advocate sustainability—and they’d even be willing to pay more to do so.
In short, technological advances in the signage industry make our offerings more valuable and in-demand than ever before.
COVID-19 Promises Demand Spike For ‘essential’ Sign Shops
Thanks in large part to the efforts of the International Sign Association, the sign industry was deemed essential from the very start of the state and local shutdowns. Businesses across America now rely on sign shops like ours to slow the spread, keep communities safe, and facilitate post-pandemic continuity with safety signage, PPE, sneeze guards, and more. Owners can expect this demand spike to continue for the foreseeable future.
Learn More About Starting A Sign Shop In 2020
Visit the Signworld Business Alliance website or call 888-765-7446 to book a free consultation with a Signworld business representative.Back