Late last year, our sign shop had the opportunity to work with Inservio in Irvine. At that time, this client requested etched and frosted glass graphics for the office. These products boosted privacy and reduced distractions for customers in the facility. This time, the client commissioned lobby logo and directional signs in Irvine.
Embracing Branding and Wayfinding with Elegant Signage
Our technicians began the project by preparing the lobby sign. The client had ordered a brushed aluminum panel that we clad we die-cut vinyl to present the business’ corporate persona. Because there were gradient color changes as part of the logo design, this method was the ideal selection. Finally, we mounted the finished product with brushed aluminum standoffs to the wall.
For the directional signs, we ensured that they would go into a location that was central and would allow visitors to the venue to orient themselves. We measured the wall surface and cut quarter-inch-thick PVC accordingly. Our technicians fabricated high-resolution photos of reclaimed wood that would become the background. They took the images from the tables that are at the venue.
It gives the signs the appearance of being manufactured from elegant wood. By adding arrows to the designations on the signs, it is easy for customers to find their ways around the building. Our team used quarter-inch spacers to install the boards. Their appearance is ideally suited for the venue’s overall ambiance.
Enhancing the Atmosphere of Any Location with Signage
It is easy to see how a brand-centric lobby sign would infuse a reception area with the atmosphere that brands a company. However, the same is true for supporting signage that you might use around an office, warehouse, or retail setting. Therefore, it is a common mistake to invest in a good-quality lobby sign but buy generic wayfinding signs at a big-box office supply store.
Rather, it makes more sense to carry the ambiance throughout the locale with signage that bespeaks your brand even as it assists with wayfinding or complies with the law.
- ADA signs. The Americans with Disabilities Act (ADA) determines that some signs have to be accessible. These include suite numbers as well as permanent room designations. Instead of installing standard plastic signs, select brand-specific products that carry one of your corporate colors. Frequently, we can also incorporate your font or at least a watermark image of your logo.
- Directories. Customers expect to find them near the stairs and elevators. In the case of Inservio, you see them in the middle of the facility. Imbue these signage products with style and pizzazz that supports your interior décor. At the same time, they underline your branding as a facility.
- Banner stands. You know these signs from the trade show circuit. However, more and more companies have the banner stands do double duty after the exhibit is done. Now, these banner stands are in lobbies, educating customers, and advertising products or services. Once again, customization is an excellent tool for branding. When having these products prepared for your next expo, do so with an eye on using them in your space after the trade show.
Learn more about ordering lobby logo and directional signs in Irvine CA, by contacting our sign shop today!