Over the years, Superior Signs and Graphics has spent a lot of time working for Orange Lutheran High School. There was a wall graphics makeover for the Nechita Center for the Arts. We also transformed the weight room hallway and associated school colors and photos. When the principal hired us this time, they needed more wall graphics for branding schools and offices in Orange County, CA.
Creating a Strong Brand Presence in the Online Department Office
Orange Lutheran Online is the latest example of the school’s ability to position itself as relevant in a changing educational landscape. To outfit the space, our artist designed a look that uses the graphic assets the school provided. The emphasis is on the color palette and tagline.
A mural features the school’s tagline and introduces the online department’s logo. Besides that, we placed a red stripe where the ceiling and wall connect. This stripe also features the name of the department. Combining the mural and stripe results in a unique brand focus that seamlessly integrates a growing department into what the school already offers its learners.
Why Schools Pay More Attention to Brand Building
Private schools, in particular, compete not just with public schools but also other private institutions. Besides that, school choice lets parents request transfers to magnet schools or even schools in a different district. Therefore, administrators are now treating school advertising and branding the same way that companies do in retail. Being visible and defining a brand narrative are now essential.
Budget-Friendly School Branding Opportunities
Even though advertising and branding are becoming more important for schools, there is very little budget for these expenses. Superior Signs and Graphics routinely works with administrators and principals to design, produce, and install products that have a significant visual impact.
- Wall graphics. You could take a page from Orange Lutheran’s playbook and opt for murals or stand-alone wall graphics. They use the largest surface you already have, your walls, to feature your messages. Focus on photos, bring in pictures, and add lettering.
- Window graphics. Another advertising method is the window graphic. It is suitable for interior and exterior window surfaces. In this way, you can place brand-building messages inside your building but also on outside-facing glass surfaces.
- Door wraps. Teachers love the idea of door wraps. They can highlight their specific subjects in these ways. However, you could also use door wraps for other entrances, such as the school’s front entryway or the doors leading to various departments.
Our Graphic Artist Can Assist You with Designing a Brand-Focused Look for Any Setting
When you need wall graphics for branding schools and offices in Orange County, CA, Superior Signs and Graphics can help. We work with the color palette that you have already defined. Moreover, we can work with your logo, high-resolution images, or design a product from your sketches. If you are unsure what type of product to select, work with our graphics artist to define your branding story’s presentation. Call us today to schedule an appointment!
