If you are in the market for street and highway maintenance equipment, you know to visit Municipal Maintenance Equipment (MME) at 13922 Gracebee Avenue. When the business owners needed decals and lettering for commercial trucks in Norwalk, CA, they knew to call us.
Outfitting Two Trucks and a Van with Brand-Centric Decals
For the trucks, the client requested that we focus attention on the doors. For these commercial truck decals, we focused on three aspects.
Logo. For the logo, we used the specs the client had forwarded to us. It becomes the backdrop for the company’s name. Because we wanted to make sure that the information popped, we opted for a black color.
Abbreviated company name. Rather than writing out the full name, the client requested that we opt for the abbreviation instead. It is well-known in the industry, which lets us go a little bigger with the lettering.
Contact information. We featured the company’s phone number and website address. Like the company’s name, it displays the brand-centric green hue that customers will have already seen on the website.
For the van, the client wanted to display the same information but not on the doors. Instead, they wanted the graphics to go on the indented panels where the windows would have been in passenger vans. Doing so meant we would place the logo and name on the right and the contact information on the left.
The Art and Science behind the Design of Effective Fleet Vehicle Graphics
For the client who requests that each vehicle feature the same message, it is critical to design truck, car, and sprinter van decals to be sizable. This means that no matter how large or small the vehicle might be, the graphics are always easily read and immediately recognizable. For this reason, we frequently focus on designing logos and name combinations so that they will look great no matter what we install the product on.
Even if you are only buying trucks and vans right now, consider that at some point, you might include regular passenger cars to connect with your customers. Moreover, you may find that one truck or van model may not work for you any longer, and you decide at some point to change makes and models. Having graphics that we can adjust with the new setup in mind makes the most sense.
By the way, there are times when you want your vehicles to show different vignettes of the same ad. This is typically a popular choice for contractors and retailers. It broadens the opportunities for showcasing your abilities and inventory. However, most clients prefer to go with fleet vehicle graphics that are identical across the cars, trucks, or vans.
If you are unsure what types of decals and lettering for commercial trucks in Norwalk, CA, could be right for you, discuss your thoughts with our graphic artist. We can help you put together a combination of style elements that look great and catch the attention of others. If you still need help with designing a logo, we can do that, too. Call us today to get started!
