Several years ago, our team collaborated with Dakessian Law on a custom lobby sign for its offices. Since then, the client has changed the firm’s tagline, calling for a new signage setup. While the management team decided on another brushed gold metal lobby sign for Los Angeles, it also wanted to upgrade the material. We were glad to assist with the project.
Brushed Metal Office Wall Logo Signs are Impressive and Ideal for Brand-Building
The former sign consisted of black PVC that we painted in the firm’s gold brand color for a visually appealing display. For this sign, we began the process with acrylic that we cut into the shape and size of the needed style elements. Next, we cut metallic facings to match. Technicians then painted the facings in the gold tone that visitors to the firm already knew. After fastening the metal facings to the acrylic, we mounted the letters to the wall for a chic, updated look.
Rebranding a Law Firm Sounds Complicated but Does Not Have to Be
When enhancing your image and attracting new clients, a successful rebranding is an excellent option. Remember that updating the lobby signs to reflect the new identity and messaging of the firm is just as critical. Lobby signs are a powerful tool to make a lasting impression on clients and visitors, conveying professionalism, credibility, and trust.
Critical Considerations for New Lobby Signs After Rebranding
The law firm will have a fresh brand identity, which might include a new logo, color scheme, typography, or, as in the client’s case, an updated tagline. Incorporating these elements into the lobby signs is essential to create a cohesive and consistent brand experience. The logo should be prominently featured, and the chosen colors and fonts should align with the updated brand guidelines.
Now is an excellent time to select high-quality materials. If your last lobby sign had to be developed on a budget, consider switching to high-quality materials now. Depending on the desired aesthetic and budget, options include metal, acrylic, or composites. High-quality materials not only enhance the professional appearance of the signs but also convey a sense of permanence and reliability.
Some clients have now also determined to switch to illuminated lobby signs. These products make a significant impact, especially in the evenings or in dimly lit reception spaces. LED backlighting or front lighting can highlight the firm’s logo or specific areas of the sign. Besides that, illuminated lobby signs create an eye-catching effect and add a touch of sophistication to the lobby.
Remember to Remain Consistent Across All Locations
If your law firm has multiple office locations, it is vital to maintain consistency in lobby signs across all branches. It reinforces brand identity and ensures a unified experience for clients and visitors, regardless of the location they visit.
If you like the look of a brushed gold metal lobby sign for Los Angeles, we will gladly give you a quote on the product. If you are still determining if this product is right for you, our graphic artist would love to have the opportunity to show you other options. Call us today to schedule an appointment!