Our team routinely works with clients on the design, production, and installation of custom business signs. We also specialize in custom vehicle wraps. In a signs vs vehicle wraps comparison, let’s talk about which is best for your business. Also, let’s do it in plain English.
Location, Location, Location
In simplest terms, Orange County signs and banners differ from custom vehicle graphics in terms of location. Your business signage – channel letters, three-dimensional building letters, and monument signs – is stationary. In contrast, vehicle graphics – full or partial wraps, graphics, and lettering – can be mobile. For this reason, we refer to treated cars, trucks, or vans as mobile billboards.
This difference defines the usefulness of the signage for your business. On-site Orange County business signs have a high impact at your company’s location. Customers know to look for them, and they encourage foot traffic. Mobile vehicle wraps can have a local and regional impact, depending on where you take the car, truck, or van. The product’s impact is across multiple locations and can be repeated. If your business needs broad visibility, or you operate a service business with a larger territory, wraps can be your best bet.
Budget Considerations in the Signs vs Vehicle Wraps Debate
Business signs vary in cost based on the materials used and the type of product you need. For example, illuminated channel letters are more expensive than three-dimensional building letters, which are more costly than aluminum composite sign panels. However, depending on the material we use, your building sign may last for more than a decade with only minor cleaning and refurbishing.
Full vehicle wraps, which cover about 75% of the car, truck, or van, cost more than partial wraps, which may cover between 25% to almost 75%. Partial wraps are more expensive than vehicle graphics and lettering, which cover less than 25% of the car, truck, or van. What is important to note is the lifespan of vehicle graphics. Typically, they last for about five to seven years. That said, our shop can offer your business the extended 3M vinyl wrap with an MCS warranty extension.
Choosing Your Signage Solution
If you want to attract customers to your business location and rely heavily on foot traffic, stationary building signs are your best option. On the other hand, if your primary signage goal is to give your brand the widest possible exposure and your business model involves visiting customers at their locations, vehicle wraps may be a better choice. Of course, if you want to maximize your brand exposure, selecting both makes sense.
Signs vs Vehicle Wraps FAQs
Q: Do you install signs?
A: Yes, we do. The Superior Signs and Graphics team designs, fabricates, and installs signs.
Q: What areas do you serve?
A: We serve business clients in and around Orange County and Los Angeles County.
Q: Can you design my logo signage?
A: Yes, we can design your logo signage. Our graphic artist welcomes the opportunity to collaborate with you on any sign design.
Q: Why does Superior Signs and Graphics do the best vehicle wraps near me?
A: Our shop holds the coveted 3M preferred installer certification, which allows us to offer our clients the MCS warranty extension. As a result, you get the most use out of your car, truck, or van wraps.
Call us today to learn more about your options!