Product: Directional Sign Package including Wall Signs, Vinyl Graphics, and Acrylic Lettering
Location: San Diego, California
Client: Sam Ash Music Corporation
After completing an exterior sign package for Sam Ash Music Corporation in San Diego, they came back to our team for help with their interior sign needs. The new store would need to have precise directional signage for many rooms and areas. Our team was ready to tackle the challenge!
Imagine you walk into an establishment with only a general idea of what you need. You know you want to start playing the guitar, but not much more than 
that. Now, once you are inside, you see wall after wall of what look like different types of guitars. How can you tell what are the differences between them? Easy! As seen in the image above left, you look to the wayfinding signs that our team installed. Easily tell the difference between bass guitars, acoustic guitars, and the hollow-bodied variety with our precise signage! In the image below, there is the completed acrylic lettering stretching across the middle area of the store. This promotes brand, and gives a sense of welcome to the public!
“Sam Ash is known as “The World’s Favorite Music Store,” but they didn’t arrive at that title overnight. The Sam Ash saga is a classic business story. It encompasses the American dream, retaining the basic concepts of a family-run business even today. From very simple beginnings the company has grown to forty-five music superstores.” – http://samashmusic.com/history/
This project was a massive one, and we got started right away. The first set of signs that were designed for the client included the wall signs printed direction on 6mm black Sintra with slatwall clips adhered to the upper back of the signs. The sizes and quantities were as follows: 10”x 2” (12), 10”x 3” (8), 1’x 4’ (18), 1’x 6’ (7), 2’x 6’ (2), as well as several 18”x 64”. Not pictured is many vinyl signs: white on front entrance doors and demo room doors, and red on the studio & manager’s office doors, as well as the glass panels of the back room’s swinging access doors. A blue tactile/braille ADA restroom sign was constructed, and mounted using VHB tape. The large sign stretching over the central area is made from black acrylic 1/8” thick red bar. The installation included a custom pattern, VHB tape, and silicone to adhere it to the wall. We were required to rent a scissor lift measuring 19’ to install this sign! We managed to get the entire package installed before store hours on Wednesday, Nov
ember 25th, just in time for the Black Friday Grand Opening!
With this successful wayfinding sign installation, the client will be able to send customers in the right direction with ease. Navigating the facility will be efficient for both employees and visitors alike. The signs are a great addition to the aesthetic of the interior of the building, as well!
This in-depth sign package can bring success to any business. If you are looking for a wayfinding solution that will add to your overall work efficiency, then look no further than the packages supplied by our experts. We will get you one step closer to sign success, just reach out for your free consultation today!
Written by: North Coast Signs – Carlsbad, California