Have you ever driven in a rural farming region and saw a handwritten paper banner that advertised anything from U-Pick blueberries to an apple orchard? Occasionally, signage like this is barely hanging on to what it is nailed to. The words are misspelled. And yet, many farmers advertise this way because seems to be the least expensive method of getting the message out. That may be true, but it also may be time to think about another option.
While not the least expensive, is still a very affordable and flexible signage option. Let’s talk about vinyl banners for your barn, farm roadside stand, or booth at the farmers market.
What Type of Banners Should I Obtain?
The cyclic nature of vegetables and fruits means that what’s in season is always changing. Thereby, it’s an excellent idea to have several seasonal banners available for whatever might be in season: sweet corn and tomatoes in the summertime, for example, acorn squash and pumpkins for the autumn.
As this signage will be outside for lengthy periods of time, it’s an excellent idea to order the heaviest exterior grade of vinyl for such banners, as well as grommets and hemming, which will allow the banners to last longer and weather better. Better quality banners will also experience less damage from being taken down, stored, and, eventually, reinstalled. For the best ROI, we advise that you purchase high-quality materials that are built to last.
We also strongly suggest, for longevity’s sake, that the vinyl signage be properly installed. This means that it should ideally be installed on a flat surface, like plywood, roadside signs or a fence.
Using bungee cords rather than ropes will offer the sign more flexibility, taking wind into account.
The Farmers Market
When selling your produce at the farmers market in your area, your custom-made signage and personalized message will help you stand out from your competition. Draping your customized banner in front of your table aids both your branding and sales.
Over time, you’ll see that small investment in custom-made vinyl banners for your farm generating more awareness of your produce and dairy products, your location, and more traffic to your roadside stand or farmers market booth.
For more information about our banner signs for farmers markets, call us today.