If you’re the owner or manager of a restaurant, developing a uniform message and look that harmonizes the design of your restaurant is important.
Here are ten things to know and do regarding open for business signs for restaurants
Incorporate the style of the restaurant
While it’s vital that you capture attention, the sign’s style must be in harmony with the restaurant’s style. Upscale fine dining establishments ought to consider an understated and classic kind of sign, a lot different from a bar and grill or a family restaurant.
Add color
Elements of the signage may be highlighted with the addition of vibrant, bright, and subtle colors. Don’t forget the power of color to lead the eye to and across your sign.
Balancing size
The restaurant sign’s size should be in balance with the door, window, canopy or the building’s front façade. Signage should appear as if it belongs to the design of the building.
Add branding
Style of lettering, colors, specific formatting, company logos, and the background to the signage all can enhance the effectiveness of corporate branding.
Use variety
The majority of restaurants will include more than a single sign. With a cohesive theme, restaurant owners can use signs with many different elements, such as lighting sources, sizes, and materials, but each sign matches the overall brand. This is how to use custom-made signage for specific locations and purposes.
Visibility
Signage must be simple to read and well-designed. These qualities will not help you, however, if your sign is hidden away behind a post or another obstruction. Professional sign installers will ensure that your sign has maximum impact on the public.
Use the sign
Don’t just install a sign. Use it.
Good signage solves many problems at once and creates opportunities for promotion. Use images of the exterior signage on social media platforms as an excellent method of drawing attention to your restaurant’s name, while also providing guests a clear picture of what they will enjoy in your restaurant and where they can find it.
Keep it simple
For interior signage, including basic and special signs, ensure that you keep the message simplistic and simple to read at a glance. It is generally recommended to use the minimum amount of text and keep the background designs from being distracting.
Type of signs
Various kinds of signs, from modern monument signs to old-style neon signs, send a message. Take a peek at the design in draft form and check if it’s sending the proper message.
Be original
As imitation might be the best form of flattery, do not make the sign of your restaurant the same as your competitors. If you’re not sure how to differentiate your branding from the competition, professional designers will love to help.
We can create customized, original signs for all your needs, inside and out. Reach out to our skilled design staff to talk about your needs and ideas.