When Barber Craft Needed 3M vinyl window graphics in San Diego, its team contacted our sign shop for help. We immediately met with the client for a design consultation. During this meeting, it became clear that we had plenty of glass and three colors to work with.
Emphasizing a Brand Message with Vinyl Window Graphics
Reeling in foot traffic is a snap when you have niche-specific images on your windows that pinpoint what your company is all about. In the case of Barber Craft, we used the traditional barber pole with its three distinctive colors of blue, white, and red. Besides that, we employed die-cut images of traditional barber tools.
Passersby have no difficulty figuring out what this company does. However, we did not stop there. Because it was vital to deepen the brand message understanding for those walking past, we also added terms from the client’s website. They bespeak the classic and authentic experience a customer enjoys who enters the barbershop.
Getting Customer Attention with Window Images
Niche-specific images work well even if you do not have a lot that are currently in use. Our graphic artist helps you determine the right set of images that instantly bespeak your message. However, we go a step further.
- Message repetition. As you can see, we feature some of the message elements twice. These have to do with the company’s name and contact details. Since we had multiple window panes to work with, it made sense to use them as a tool for creating a flow of images that relate to one another.
- Integrated color play. We work with the brand colors that you have chosen. That said, if there are other specialty colors already in play, we could integrate them as well. It depends in large part on your taste and current brand tone setup. If you like, we can copy the hues you picked for sales brochures or coupons, too.
- Call to action. The lettering does not just have to be about addresses and numerals. It can also be a subtle call to action. Barber Craft excels at bringing time-honored values of its niche to the San Diego market. We presented them with several terms that you notice near the focal graphic of the display. We can do something similar for you.
Find out more about adding 3M vinyl window graphics in San Diego and its surrounding areas by contacting our sign shop today!
