Joseph’s Menswear is an upscale custom tailor who does business at The Mercado Shopping Center. The store needed a sign to identify its location while also focusing on its unique brand story. After consulting with the client, we explained that you can use a logo as your building sign in North County, San Diego, CA. It is a highly effective method for focusing attention on the branding as soon as the customer looks at the signage of your storefront.
Case Study: Joseph’s Menswear on 17075 Bernardo Center Drive
Our technicians manufactured a sign that did not feature built-in illumination for this location. Therefore, we made the logo and lettering out of three-inch-deep fabricated aluminum letters. The tag line below would be smaller, so our technicians fabricated them from half-inch-thick white acrylic. This combination of displays is instrumental in providing wayfinding assistance but also directing the primary focus on your branding.
Who Benefits from Brand-Centric Building Signage
A business that has spent a lot of time and energy positioning its brand in a competitive field stands to gain the most from this approach. Because a primary brand focus creates an immediate recognition, you could draw in shoppers who might not even have thought of buying your products until they ran across the building with your sign on it.
That said, this approach is also instrumental for the company that is introducing a brand. In this scenario, the sign becomes a beacon that might be the first exposure a consumer demographic has to a brand-focused marketing and advertising campaign.
What Happens If You Do Not Want to Use a Logo as Your Building Sign in North County, San Diego, CA?
There are plenty of other choices, too. For example, you could focus attention on the company’s name and feature the logo to the side or underneath. The corporate persona takes first billing in his scenario, while the logo becomes more of a supporting element. Another option is the attention on a color palette versus the name or even logo. This step typically involves multiple signage elements such as 3D letters, a box cabinet with illumination, and flags or banners.
Find out more about your options by connecting with our sign shop today!
