Taking your company’s message on the road is becoming a requirement. All types of businesses, from beer companies to landscapers, now have vehicle wraps and graphics. However, how should you go about selecting your graphics product?
Choose a Wrap or Graphics Product
A full wrap covers the exterior of the vehicle. It uses the most real estate to get your sales or brand message across. However, our skilled graphic artist can do amazing things with partial wraps. These cover from a quarter to three-quarters of the vehicle. We can stretch the images across the car, truck, or van; conversely, we could focus them on just one area. Anything less than 25% is considered a vehicle graphics product.
There are Add-Ons
Some clients have asked for reflective vinyl that could be used for some images or all of them. During the day, the vehicle graphics do not look much different; however, after dark, they reflect the light of the oncoming cars, which makes your vehicle stand out. Another add-on is the addition of a perforated vinyl window covering. It typically goes on the rear window or the rear side windows.
Determine a Message
No matter how big the vehicle is, you do not want to overwhelm the customer. As a result, we recommend the construction of one of three types of vehicle wraps or graphics products:
Corporate persona. Go big with your logo, letters, and corporate color palette. The van on the road displays your company’s name and logo, which is excellent for an incoming or growing brand. It is also a good option when expanding a service territory.
Brand differentiation. Highlight what makes you different. We generally suggest a menu of services or the inclusion of specific value-added products you offer. Examples include free installations, around-the-clock service, or warranties.
Sales message. This type of graphics product says, “buy me.” Feature your products in full color. If you are a retailer, consider co-branding by pairing your corporate details with the images of your most popular products.
Work with an Expert in the Field
All Star Signs routinely designs, produces, and installs vehicle wraps and graphics for our clients. Do not leave your mobile marketing message to chance; work with our graphic artist. Call us today!
