Is there something you could do to improve foot traffic to your storefront, pop-up, or office? Maybe you run a contracting business and do not have an office you work out of. How can you get your phone ringing or social media humming? The answer is simple: Improve business with vehicle wraps and graphics.
Differentiate Yourself from the Competition
There is a good chance that your nearest competitor is already advertising with vehicle wraps or graphics. Because you can count on that business showcasing its products and services, you need to follow suit with a menu of services. For contractors, this might mean a list of services. For a retailer, this could refer to specific products. If you operate a clinic, it makes sense to showcase the logo and tagline.
Choose the Right Graphics
A full wrap covers the vehicle’s exterior and offers the most extensive surface for any artwork and lettering. Partial wraps cover between a quarter and three-quarters of the surface. Graphics products take up less than 25% of the surface. Each product is fully customizable.
Some business owners opt for a focus on graphics such as straight or curved lines that are part of the logo. Others prefer to direct the consumer’s attention to the lettering first. Typically, this is determined by the message you want to send. A graphics product that advertises products will look different from one that generates name recognition for a service provider.
Work with an Expert in the Field of Graphic Design
Putting together the elements of an effective vehicle graphics product takes practice. While you may already have a color palette, font style, and graphics examples, the arrangement depends in large part on the overall size of the vehicle, the emphasis you want to place on the pieces, and what you want the consumer to walk away with. Moreover, an experienced graphic artist can arrange style elements so that they tell a story.
All Star Signs is Your Go-To for All Types of Wraps and Graphics
When you are ready to improve business with vehicle wraps and graphics, our shop can help. We routinely work with business owners from all types of companies. Moreover, we specialize in creating a message that resonates with your selected target demographic. Call us today to learn about your options and to schedule a design appointment!
