The building sign is one of the most important investments you will make in the visibility of your company’s location. Custom channel letters are popular because they combine a three-dimensional design with built-in LED illumination. That said, are channel letters right for you?
Full Illumination Customization Makes Channel Letters a Favorite Product
Unlike lightbox cabinets, which illuminate through the front, channel letters give you an option. We can design the products, so the light shines brightly through expertly painted polycarbonate fronts. Doing so strengthens your brand building with colors.
We can allow the light to shine through transparent polycarbonate backs if you prefer. They bathe each letter in a soft glow, focusing the consumer’s attention on your font rather than your color. We recommend the front and reverse-lit channel letters if you want a way to achieve both. Adding a few extra LEDs can allow the illumination to escape through both sides for a fantastic look.
Leases and Zoning Departments May Curtail Your Installation Options
After choosing the type of channel letter design you favor, it is time to select an installation method. Here, you may have to defer to the rules your city sets or the limits your lease puts on any signage mounts. Occasionally, landlords do not like flush mounts because of the facade penetrations. If this is the case in your situation, we can accommodate a lease or municipality with a raceway mount.
Additional Customization Options Make Channel Letters the Ideal Advertising Option for a Storefront
We have already touched on the option of customizing the illumination. However, additional opportunities exist for putting your brand’s personality on the custom channel letters. A good example is the depth of each individual letter. The most common selections range from three to eight inches. However, you can go thicker or thinner than that if you prefer.
Another customization choice is the use of color. When we paint the sides of the channel letters in colors that are different from the facings and the facade, we can boost the 3D element of the signage. If you really want to go for the gusto with color, consider a backer panel that features one of your corporate colors. It is an excellent method for introducing as many colors to the signage as possible.
Find out more about your options by discussing your questions with our graphic artist. Call All Star Signs today!
