Our sign shop recently had the opportunity to work with Southwest Boulder & Stone on a freshening of its exterior signage. Now, when drivers pull up to the location, they see an excellent example of new pylon sign faces in Escondido CA. What are the takeaways from this overhaul?
Freshening a Brand
In the case of Southwest Boulder & Stone, the firm recently rebranded. As a result, the pylon’s facings no longer matched the sales collateral and online presence the store portrayed. Because harmonizing displays is critical for brand building, the facings needed to be replaced.
Upgrading the Look of a Sign
Our team inspected the pylon and found that it was in good shape. Similarly, the LEDs illuminating the facings from the interior were also in good working order. Therefore, this sign was undoubtedly an excellent candidate for refurbishing rather than replacing the style elements.
Installing the Finished Products
The technicians produced the polycarbonate facings at our shop. They display the company’s new color play and lettering style with an imprinted vinyl overlay. We treated the vinyl to ensure that the sign would allow for a long-lasting presentation of the company’s details.
When the work was finished, we scheduled an installation appointment with the client. At that time, the team used our equipment to uninstall the old facings, clean the cabinet, and install the new facings. In a short amount of time, the pylon featured the company’s new branding that looks great and is easy to read from the street.
Following through at Other Locations
Southwest Boulder & Stone operates several locations in the Southland. The client held off with ordering the pylons’ refacing at other sites because they first wanted to see what the finished product would look like. Satisfied with the outcome, our sign shop will tackle the other locations next.
If you are inspired by the example of new pylon sign faces in Escondido, CA, to upgrade the look of your pylon, too, we can help. You do not have to wait until you make changes to your brand. Instead, call us now, and find out how we can upgrade your sign’s look!
