Are you looking for a way to change how customers interact with your brand dramatically? Shake things up with outside signage. A great option is the monument sign, which is one of the first products that shoppers see as they approach your location. We have a great example of a before and after monument sign refurbishing in Riverside County CA.
Case Study: Neighborhood Healthcare
This clinic had a problem. Even though the color palette of the monument was perfectly in line with the corporate tones, it did not succeed in catching the attention of passersby. One reason was the sizing of the letters, which was smaller than perhaps it could have been. Next, there was the shadow play of the letters, which made the information difficult to read in full sun.
We proposed a reversal of the color selection. Rather than having black letters and an orange background, we painted the sign black and then used orange letters. Our technicians adjusted them to be more brand-centric, which creates easy recognition by patients who might have visited the clinic online first. Once we finished, the only new thing we fabricated were the letters.
This was a budget-friendly project that nevertheless succeeded in significantly changing the venue’s overall appearance and curb appeal. It engages passersby, presents a strong brand focus, and is easy to read.
How Would a Sign Freshening Work for You?
Now that you have seen the photos displaying the before and after monument sign refurbishing in Riverside County, CA, are you curious how we could transform your signage setup? We not only work with monuments, but also box cabinets and pylons. If you are in the midst of rebranding, you could save money by freshening the signs instead of completely replacing them.
We gladly visit your location for a site survey. At that time, we can offer input on color options, lettering, sizing of the style elements, and installation choices that could make your brand message pop. If you want to do something entirely different with your signs, we can help you with that, too.
Contact us today to schedule your site survey!