Signage at the Mercado Shopping Center, located at 17075 Bernardo Center Drive, no longer appealed to the consumer demographic the property management company was focused on. The building signs were channel letters with a dark gold color illuminated with neon. Because strip mall signs for property managers in San Diego County, CA, have to be on point, the team contacted our sign shop to assist with making necessary changes.
Determining the Best Signage Solution for an Established Market Place
Strip malls are a vibrant element of the county’s retail experience. Some give smaller businesses the storefront space needed to attract customers. Similarly, they are excellent investment properties for management companies. However, it is critical to remain competitive in a market with a changing consumer demographic. For the Mercado Shopping Center, this meant finding an alternative for the color palette that needed to be overhauled.
Stainless Steel Letters Impress with a Contemporary Appeal
Fabricated stainless steel is an elegant material that immediately appeals to the eye. Moreover, we painted them white to create a color contrast with the wall. Now, these 3D letters leverage their three-dimensional good looks with a bright color that immediately attracts attention. It makes wayfinding at the shopping center a lot easier.
Moreover, the new signage completely changes the atmosphere of the Mercado Shopping Center. Therefore, the signage investment was a unique way for the property management company to save money on more extensive venue beautification projects.
Which Material and Color Combination Should You Display?
If you are not sure that channel letters or lightbox cabinets are the right selection for a strip mall location, what are the options? Three-dimensional letters come in a variety of designs and manufacturing styles. For example, flat-cut lettering may be an inch deep. On the other hand, manufactured letters could be as thick as three inches.
The color palette can show a small change or something that makes a dramatic difference in the venue’s look. If you need strip mall signs for property managers in San Diego County, CA, discuss your thoughts and plans with our graphic artist. We can assist you with aspects of the project. Call today!
