Did you know that All Star Signs specializes in rebranding signage updates? Companies typically choose to rebrand when it is time to align their brand message with the changing preferences of targeted consumer groups. A great example is AEVEX Aerospace, which recently hired our shop to design, fabricate, and install a 3D letter logo lobby sign in Murrieta, CA.
Cast Study: AEVEX Rebrands from the Inside Out
This company opted to change its signage from the inside out. Therefore, we began the rebranding process with the construction of a new lobby sign. The client selected acrylic for the three-dimensional letters. Our technicians flat-cut them from a half-inch-thick sheet of acrylic. We painted the letters in the client’s chosen color.
For the logo, we printed the color play directly onto the acrylic. Our flatbed printer is the ideal choice for this project because it allowed us to create the gradient color change the client was looking for. The final aspect of the project was the installation. Our team went out and pin-mounted the style elements to the wall for this particular sign.
Rebranding from the Inside Out is a Popular Option
The next step in the firm’s rebranding process involves redoing the exterior signs. Because rebranding is always a significant step, our clients develop a strategy that allows for the most effective display changes without interrupting business operations. Remember that rebranding is more than just the change of signage. It is also an adjustment of the brand’s story.
Starting on the inside makes sense since it ensures that the venue where customers come to interact with your business will see the change first. From there, you gradually change the consumer interaction with building signs, window graphics, and vehicle wraps. Some clients request customer education products such as retractable banner stands with banners. These work well to explain the reasons for the rebranding.
All Star Signs Helps California Business Change Their Brand Displays
Do you need an updated 3D letter logo lobby sign in Murrieta, CA? Are you thinking of switching to a logo board? Maybe you are still trying to find a good color and font combination. We can help. Call us today to discuss your rebranding project!
