Craft breweries refer to Route 78 as the Hops Highway. It connects Carlsbad to five other cities that are significant players in the IPA field. When the Burgeon Beer Company finished the setup of its warehouse and tasting room, the management team asked us to put together two sets of box truck wraps and graphics in Carlsbad, CA.
Turning a Box Truck into a Mobile Billboard
Although the Burgeon Beer Company already has a loyal following, driving up and down Route 78 – and other highways, streets, and alleys – will make the brand more visible and bring additional customers to love the taste. A box truck has the advantage of being a budget-friendly vehicle to wrap. For starters, there are three sides that are ideally suited for displaying graphics. Besides that, the cab typically does not need a wrap but does well with stand-alone images.
Promoting Brand Awareness with Two Unique Design Approaches
This client uses two design approaches that set the company apart from others. For starters, a gradient color change is part of the wrap design. The gradual transformation of one color to another is eye candy. As such, it turns heads whenever the vehicle is on the road.
Additionally, the Burgeon Beer Company chose to select two different color palettes for the box truck wraps. Taking this approach is gaining in popularity. While uniform fleet wraps make sense for service providers, retailers and manufacturers have found that changing some design details to reflect product details is a fantastic way to boost brand recognition.
All Star Signs Specializes in Designing, Producing, and Installing Box Truck Wraps
If you have a box truck wrap that still only features blank sides, let us help. We can design your box truck wraps and graphics in Carlsbad, CA, and surrounding areas, incorporate any pictures or specs you have, and handle the fabrication and installation. If you have a more extensive fleet of vehicles that needs treatment, we will gladly come to your location for the installation.
By the way, we can also wrap other types of vehicles, including the more unusual ones such as golf carts, bikes, or private cars. Contact us today to learn more about your options or discuss the design of your next wrap!
