Do you advertise your business with vehicle wraps in San Diego? Have you been on the sidelines wondering if this advertising medium is here to stay? Five reasons prove why you should invest in vehicle graphics today!
1) Around the Clock Advertising for Five Years
The typical 3M vinyl wrap product in and around San Diego lasts about five years. This means that you have an advertisement that is constantly on. Whether it is a holiday or a weekend, or if you have already closed your shop, the vehicle graphics continue to feature your ads to passersby.
2) Suitable for any Business
Contractors have realized that neighborhood watch captains do not like unmarked trucks and vans in their neighbors’ driveways. However, these interactions have shown that people living next to your customers notice who is there doing business. Therefore, when putting on a new roof, cutting the grass, installing a new door, or tweaking the HVAC system, use your work vehicle for advertising your name, brand, and logo.
3) Nimble and Suitable for Market Corrections
The biggest drawback of traditional media ads is the lack of adjustability. If Caltrans closes down the off-ramp that leads past your billboard on the highway, nobody will see it. You wasted those advertising dollars. Television, radio, and YouTube ads have workarounds that have subscribers pay extra just to avoid the advertisements.
However, they cannot close their eyes while driving on the roads. They will see your information. Most importantly, you can drive the vehicle with the wrap to special events where you might target more customers. For example, if you are in the HVAC business and there is a home show at the convention center, you can strategically park to advertise.
4) Persuasive to Customers in the Market for Your Product or Service
Statistics from the Outdoor Advertising Association of America have proven that 30% of customers, who are looking for the services or products you advertise, will make contact within seven days of being exposed to the 3M vinyl wrap.
5) Less Expensive Than Radio Ads
Having an ad read on the radio by your favorite personality is expensive. Even if you have it read by someone not directly associated with the show, you still pay around $6 to reach about a thousand people. In contrast, you pay only about 15 cents to reach that many people with vehicle wraps in San Diego, CA. Call All Star Signs today to schedule a design appointment!
