San Diego County contractors understand the power of mobile marketing. Advertising with letters and graphics on trucks, vans, and cars makes sense. However, would you know which product to choose? Let’s take a closer look at contractor truck lettering versus partial and full wraps.
Letters Spell out a Corporate Persona
Contractor truck lettering is an excellent product for newcomers to the business. Conversely, this budget-friendly advertising tool does a fantastic job introducing your brand and business name when you are expanding and adding multiple vehicles to a fleet. We can do a lot with a color that contrasts well with the truck’s base color. A good example is a white truck with red lettering on its doors.
Adding a Partial Wrap
Some clients want to add to the lettering they feature on the sides of the doors. For them, we recommend adding a logo or a niche-specific image. It combines with the information spelled out and lets the customer sort the business into the correct category at first glance. Consider a full-color rendition, or keep it to one or two tones from the corporate color palette. A partial wrap covers between 25% and 75% of the truck.
Maximizing the Visual Effects with a Full Wrap
Contractor truck letters can also become part of a full wrap. In this scenario, the wrap covers the entirety of the vehicle’s exterior. It can work as a color changer, stretch your advertising message across multiple parts of the truck, and lets you build brand awareness with varied display options. Examples include the name, logo, tagline, and menu of services.
How Do I Determine Whether to Get Vehicle Lettering or a Wrap?
Budget. Your advertising budget is most likely the driving factor in the decision whether to advertise your contractor business with a full or partial wrap or rely on vinyl letters and stand-alone graphics. However, discuss your plans with our graphic artist and see if the clever use of vinyl lets you have a product that looks like a full wrap, even though it is not.
Purpose. Do you want to advertise, introduce your business to a new consumer base, or differentiate your company from others? Depending on the message you want to send, a lettering package can make more sense than a partial wrap.
Asset use. A full wrap is usually not a good option if you have an older truck nearing the end of its useful life. Most full-wrap clients come to us after buying a vehicle they will begin using in their businesses. That said, lettering is always a good idea.
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