We recently had the opportunity to put up tenant panel signs in Escondido, CA. Pearline’s Apothecary had opened a healthy skin and soap store at the Old Mill Pond strip mall. It is a fantastic location that gets plenty of traffic.
Combining Building Signage with Tenant Panels for Heightened Visibility
In addition to building signage, the tenants at Old Mill Pond also share a pylon sign. It features their individual names. For business owners, this signage is instrumental in three unique ways.
- Wayfinding. Panels address drivers who go past the location. Even though they might not catch a view of your building sign, they still have the opportunity to take in your panel. This greatly assists with wayfinding.
- Impulse stop. Addressing passersby and drivers is a great way to encourage an impulse stop. They might not have thought of stopping for handmade soap when they started their trip, but seeing your sign easily changed their minds. This is why it is so important to support your presence at a strip mall with a tenant panel that is easily visible to through-traffic.
- Name recognition. Even those who do not stop by still take in your corporate details. They learn your name. Depending on your tenant panel’s makeup, they may also see your logo. This setup dramatically contributes to name recognition. This is one of the reasons why Escondido strip malls are so successful: They build on the foot traffic that each tenant generates.
The Makeup of a Tenant Panel
Typically, our sign shop installs these panels in pylon or monument signs that are already in place. We adjust the appearance of the panel to fit in with the other ones. Management companies usually provide us with the specs when each panel has to be identical in size, shape, and color. If this is not the case, we will choose to go with the company’s color scheme and logo presentation.
In the case of Pearline’s Apothecary, we adjusted the panel to look as the other panels do. This meant embossing the company’s name and filling the indentations with color. Doing so makes the signage far more noticeable during the day. Most importantly, it helps it stand out after dark when the lights turn on.
Order Your Tenant Panel Signs in Escondido, CA
Make your property stand out in all the right ways. For a management company, this means having excellent signage that attracts customers for the tenants you oversee. With your strip mall happily filled, the foot traffic you generate prevents storefronts from sitting vacant. Besides that, a fully used pylon or monument sign simply looks better.
As a tenant, you cannot afford to miss out on the foot traffic that these panels bring to your location. It is clear that they benefit the management company as much as the individual businesses.
Ordering tenant panels is a simple process. Discuss your plans with our sign shop. We gladly visit your venue for a site survey, to take a measurement, and to receive the color specs. Next, we manufacture the panel and install it. It really is this simple. Call us today at 760-746-6555 or click below!
