THE Q&A ON VEHICLE WRAPS AND GRAPHICS
Q: Are Vehicle Wraps an Effective (and cost-effective) Means of Advertising?
A: Vehicle decoration has continued its’ rise in mainstream advertising prominence over the past 25 years. Application techniques have improved as have materials. And designers have continued exploring what can be done in the high-speed, all weather and all terrain area of advertising. New industries boldly enter the arena every year with hopes of stimulating a more visceral reaction to their product or service and new ways for customers to experience their brand. So is it right for your business today?
Q: What is a Vehicle Wrap?
A: A vehicle wrap consists of printed sheets of vinyl wrap and laminate which have been custom cut to fit a specific make and model of car or truck. Designers work with special software to expertly contour the wrap to the shape of the vehicle. The sheets are then professionally “wrapped” onto the vehicle to create a striking mobile billboard.
Q: How effective are vehicle wraps?
A: According to stats from the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost-per-impression of any form of advertising. Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 impressions (sets of eyeballs) daily.
Q: Do wrapped vehicles really draw that much attention?
A: While wrapped vehicles may not be as conspicuous as full sized tractor-trailers it still warrants pointing out an America Trucking Association study entitled; The Visual Impact of Trucks in Traffic, which showed:
- 96% of drivers noticed truck side ads
- 98% said fleet graphics created a positive image for the company
- 96% said fleet graphics had more impact than billboards
- 75% of people developed an impression about a company and its products
- 29% would base a buying decision on the impression
Q: Are vehicle wraps a cost effective means of advertising?
A: Typically, vehicle wraps offer the lowest cost per impression when we look across all of the major forms of advertising. Studies tell us that the average cost of a one-third page B&W newspaper ad typically costs $22.95/CPM (Cost Per Thousand Impressions) while a typical wrapped vehicle costs only $0.77/CPM!
Q: How long will a wrap last on my vehicle?
A: With proper care, which includes avoiding high-pressure washing, your graphic wrap will last 5 years or more.
Q: Do I need a full wrap or are partial wraps available?
A: Vehicle wraps are available in 100% or any percentage coverage you desire. Vinyl graphics are a great option for those on a budget or who don’t need the benefit of a complete wrap. If you only need your logo and contact information on
Q: How long will it take to wrap my vehicle?
A: Our wraps are typically completed in 2-3 days from the time the vehicle is delivered and assuming approved art. This may vary depending on the size of the vehicle and intricacy of the wrap. Fleet vehicle projects are typically handled in groups of 1-2 vehicles at a time.
Call us for a free consultation and quote.