Vehicle/Window Graphics & Lettering – Why do it? How to Best do it.
We all do our best to avoid advertising these days. We stream our TV programs, listen to commercial free satellite radio and stream our music. Most forms of advertising have become avoidable. But what about those unavoidable advertisements? The ones that present themselves in the form of decorated vehicles? The cars, vans, pickup trucks and even micro cars that surround us with their messages while we’re busy avoiding advertising? Yes, it’s “Bill’s Towing Service”, “Catering by Suzie”, or even “Swifty’s Pizza & Pest Removal”.
Here’s the bright side of this somewhat scary scenario. Vehicle window graphics and lettering are a VERY cost-effective form of advertising, particularly for small business owners who don’t have the financial wherewithal to enter TV, radio and other advertising mediums. Studies show that, depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions! That means up to 30,000 – 70,000 sets of eyes will see your message on a daily basis.
And as far as cost effectiveness is concerned – typically, vehicle wraps offer the lowest cost per impression when we look across all of the major forms of advertising. Studies tell us that the average cost of a one-third page B&W newspaper ad typically costs $22.95/CPM (Cost Per Thousand Impressions) while a typical wrapped vehicle costs only $0.77/CPM!
How to use Your Vehicle Space Wisely
There are some simple rules to follow to help you get the best bang for your vehicle graphics & lettering buck.
- Always be sure to make your enterprise name and contact information (phone and website) easy to see from every viewpoint. A clever ad without a clear call to action is wasted money.
- Use eye-catching colors whenever possible. Black lettering on a white vehicle will not attract the same attention as vibrant colors and appealing graphics.
- Go big. If you were investing in a billboard ad, would you only use a small section of the billboard? Of course not. You whatever the size and shape of your vehicle, it’s best to use as much space as possible to catch the eyes of the potential customers surrounding your vehicle.
- Keep it simple. It’s great to have super-cool graphics on your vehicle. Go for it! It will grab attention. But as far as the information you’re communicating is concerned, nobody can safely read a long bullet point list. Keep your message concise. Less is more in the vehicle graphic business.
If you’re in the Triad area and need help with your vehicle or fleet graphics needs, please contact us for free consultation on vehicle graphics and lettering. And watch out for those quick little micro-cars!
