Sign-Up Season Means “Signs Up” Season for Health Clubs, Gyms and Fitness Centers
With the New Year fast approaching, it’s that time of year to launch your new seasonal member sign-up marketing campaign. These campaigns almost always include various types of signage and graphics intended to exclaim your seasonal discount offers, espouse the benefits of your gym’s awesome facilities, equipment and trainers to help persuade soon-to-be members. There are many types of commonly used signs and graphics to accomplish these goals. Here are but a few:
Falcon Flags
Falcon flags are a great way to make the public aware of your campaign and to draw them into your facility. And they are affordable, making them the perfect go-to sign for many businesses. 
These flags go by several names. You may identify them as falcon flags, feather flags, convex flags, flutter flags or teardrop flags. The difference in these flag types is usually the shape and maximum height but they often accomplish the same thing; they stand tall at the side of the road and deliver their message to oncoming traffic and other passersby.
Falcon flags are available up to 23’ tall. Almost all flag types start out at about 7’ tall. Full color print can be utilized on all flag types. Ground spikes are available for outdoor use when wind resistance and stability are an issue. Stands are used for indoor applications. In either case, installation is a breeze.
Window Graphics
Exterior window graphics provide so much more than just great advertising. They cut down incoming UV rays by as much as 60%! Making your fitness center more comfortable for your employees and customers while lowering your air conditioning bills. While this may not sign up new members it’s still a great benefit. 
And the tiny holes in the window-perf vinyl allow you to see out while prohibiting those outside to see in. Most fitness center customers appreciate their privacy, especially while sweating in tight clothes. So help respect their desire for privacy with window graphics.
Window graphics can also be very effective when used on interior glass. Frosting products are available and can provide branding along with privacy.
Finally, window graphics provide affordable full-color advertising opportunity. And they can be removed and replaced easily. So you can change your message without breaking your budget.
Banners
Banners are inexpensive, re-usable, durable signs. They are often seen on building fronts to announce special events, sales and promotions. Banners are built for use in all weather conditions and are resistant to scuffing and tearing. Many banners are bought for single use while many more are used, put away and used time and again. Affordability creates flexibility.
There are may other sign and graphic products for fitness centers and gyms, including the wall graphic seen below but these are the more commonly used. Please contact us to discuss your specific needs and we will work with you to develop a sign and graphics program to pump up your sign-up campaign.
