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Efficient airport wayfinding signs are one of the leading factors in how airport passengers rate their experiences. And not only can travelers select their airline, but they can also pick their departure airports. Annoyed customers who can’t find their way might mean lost business to airlines and airports alike.

An airport can be a stressful place. An efficient wayfinding system contributes to a feeling of security, safety, and well-being. Inconsistency, however, is a common issue. Some airports have way too much signage, which creates confusion, whereas other airports lack intuitive signs at key decision points, like at the bottoms and tops of escalators, as well as corridor crossing points in which people stop to determine their next move.

Good airport signs have commercial benefits, as well as helping travelers get around. By offering adequate details, good signs provide passengers extra time in an airport to relax and appreciate the retail stores.

Outside of the airport, drivers must make split-second decisions that might cost them valuable time if they become lost. In most airports, the signage is there, but often people do not see them with everything that is going on around them. Professional advice, design, and installation can solve this problem.

Kinds Of Wayfinding Signage

Wayfinding will incorporate different kinds of signs, like:

  • Directional signage points the way to a place. It might be complex or simple, and typically appears at junctions or alongside a route that leads the way to a certain location. They’ll keep vehicles or people moving toward a destination, such as their gate, rental car return, the nearest exit, or the baggage claim.
  • Identification signage identifies a location. It might include signage that identifies key parking buildings, airline ticketing desks, passenger loading areas, baggage claim, security screening areas, food courts, and much more.
  • Informational signage provides critical information on a location. In an airport, informational signage should inform people of potential safety hazards, whether or not Wi-Fi is available, and what they can find in each space.
  • Regulatory signage ensures safety and informs people of restrictions and rules. This signage will inform people about such things as smoking policies, speed limits, and parking. They also tell people what they can and cannot do in a certain area. This classification includes ADA and OSHA regulatory signage.

Signage ought to be where travelers need and expect them. A sign should stand out in its environment, with high contrast between background and text, and fonts that are easy to read from long distances.

Signs N Logos has the expertise to make life easier in your airport, for staff and travelers. Call or email us today to find out more.