How effective is using a vehicle wrap to advertise your Dallas TX business? 3M did a study in measuring the adverting effectiveness of fleet graphics using GPS units to track 10 Snapple trucks through two major metropolitan areas. The study found that vehicle wrap advertising generated a large number of impressions, on average 6 million Prime Daily Effective Circulation (DEC) per truck, annualized. What this says is vehicle graphics for your Dallas and Irving TX business adds a valuable dimension to the advertising mix.
Let’s break it down using a $2500 dollar investment in vehicle advertising. On average your vehicle wrap will last 5 years and generate you millions of impressions per year with a cost of $1.37 per day. Compare that to other forms of advertising and you get $23 dollars per 1000 viewers for television, $18.50 per 1000 impressions with newspapers and $.70 per 1000 impressions with vehicle wraps. It the most cost effective advertising method available today and it’s a one-time advertising expense that can last you 5 years. It is 24 hour advertising for your Dallas and Irving TX business. Would other business owners let you put advertising on their property? I don’t think so, but if you were to park your vehicle while on a service call, at lunch or at a sales meeting, you would get great deal of exposure for your business that you would have missed out on if your vehicle was not wrapped.
Imagine SignWorks is a commercial sign company located in Irving TX. We have the ability to tackle any custom sign project, but we put a very important emphasis on delivering quality, custom vehicle wraps and graphics to many business owners throughout the Dallas metro area. Our installers are the best Dallas has to offer and our staff has 18 years of sign industry experience. Call today and get your free vehicle wrap consultation! 972 929 3239