BASF Corporation, a world-wide leader in chemical research, development and manufacturing employed a very creative custom sign solution to help motivate their employees. The chosen solution was an authentic looking intersecting traffic sign that clearly showed two paths their employees could choose to take. They can ride on Change Boulevard or remain on the Same Old Street. This message is subtle and powerful all at the same time.
The image to the lef
t shows the completed product. The signs display a simple message that can be interpreted immediately upon viewing them.
BASF is one of many companies using custom signs to communicate and enhance messaging. The solution chosen here was primarily driven by the need to be portable. For more stationary or permanent requirements, wall and floor graphics are excellent choices. In any building, floors and walls dominate the square footage. Also, studies show that most people look at the floor or ground while walking.
In a retail space, aisle floor graphics motivate more sales. Retailers see an increase of 15% to 20% in sales when strategically placing specific product floor graphics in front of the product. People are more likely to buy when enticed by an attractively designed graphic. The same concept extends to wall graphics whether you’re selling goods or selling ideas such as change initiatives. When the message is delivered in an imagination capturing way, people respond positively.
Another example of a tool for effective impression capture is the vehicle wrap. Vehicle wraps are the least expensive method to get impressions. As long as the wrap is designed to capture attention, people will remember it. the great thing about a vehicle wrap is its mobility. The audience for the wrap is ever changing as the vehicle moves.
If you are a corporation or retailer looking for innovative ways to motivate employees and customers, call or email us now. From signs to floor and wall graphics, we have all the tools to take your motivational campaign to a whole new level.
888-611-0094 or mike@experiencesigns.com
Written By: Experience Signs, Madison, Alabama