If you want to get your store noticed, you may want to go the channel letter sign route for your storefront signs. Channel letters are well-known for offering that 3D “pop-out” appeal. It’s a leading reason they’re selected by so many business managers for the front entrances of their businesses.
There are a number of benefits to using channel letters for your storefront signs. Here are four of our favorites.
Channel letter signs increase visibility
Channel letters make it almost impossible for your store to go unseen. Especially when they’re lit up using LED bulbs, channel letter signage may be seen from long distances and at night.
They may either be halo lit (in which the backs are left open to create a unique “glow,” and the fronts of the letters are closed with aluminum), back lit (in which the light escapes through the open backs of the letters and the colorful acrylic facings), or front lit (in which the colorful acrylic facings are lit up).
Channel letter signs save energy
LED lighting is very energy efficient. Not only will you be boosting the visibility of your storefront signage by buying channel letters, but you will also be spending less money on your utility bills in doing so.
Traditionally lit signage is notorious for using a lot of energy, generating high costs for business owners using them.
Channel lettering can increase the image of your brand
Your store will look more prestigious and professional when it uses a channel letter sign above the front doors.
A few small businesses choose flat-surface paint jobs or banners to display their store’s names. If these are not done well, they may be sending a message that they are small-time and are unwilling or unable to invest in their brand image. The result? A potential reduction in their customer base.
Channel letters demonstrate that you believe in your brand and that your potential customers should, too.
Channel letters offer long-lasting service
At Pure Image Signs, we make the body of every channel letter from lightweight yet solid aluminum. The material is rust-proof and isn’t prone to insect damage. Aluminum is a very reliable material that stands up to harsh weather conditions.
When you invest in professional channel letters and high-quality materials, you are providing your business with long-term benefits, without the hassle of lots of maintenance costs.
For more details on our channel letter sign products, contact Pure Image Signs and Graphics Inc. at (604) 409-8040. We proudly serve the Vancouver area, including Maple Ridge, Pitt Meadows, Langley, Port Coquitlam, Port Moody, Coquitlam, Burnaby, and Surrey. Our dedicated team is looking forward to learning how we can help move your business forward today with our professional signage solutions.