While signage of all materials and types may be used to entice prospective customers to try your product or use your services, it means nothing if they cannot locate your company or products to start with. This is why directional signage is so important. It not just helps customers find your business but also helps them locate what they need once they are inside.
Here are four simple tips to maximize the effect of your directional signage to bring huge benefits to your company.
Use Thoughtful Positioning
To get your customers to head for your company, it is vital that you consider the positioning and location of your directional signage carefully. Think about the spaces where your customers are coming from and where your company is situated.
If your business is located on a quiet sidewalk, for example, a small banner or A-frame sign might be ideal to grab attention and offer directions to your location. Close to a busy intersection, however, adequately-sized panel and monument signs or tall pylon signage might be required to do the trick.
Be Creative
Directional signage offers you the opportunity to be creative, to impress, and to reinforce your brand image. Your options are not limited to only banner, panel, or pylon signs. Custom directional signage may take the form of wall lettering, window decals, and vinyl lettering.
It’s possible to create custom graphics and signs for all of your directional needs. Wayfinding signage can signal the product location as well as enhancing the aesthetics of the company.
Enhance Interior Design
As mentioned, directional signage may function well while also enhancing the interior design of your company. An excellent example of this is floor graphics.
Floor graphics may be fully customized and so can serve as an excellent guide to locations all throughout a business or the sidewalk that leads to a business.
Think Outside the Business 
With the help of a professional sign design and manufacturing firm, you can enhance the directional signage of any location, fast. For example, if your company has plans to hold or run a large event, such as a conference, trade show, or fundraiser, directional signage can make the experience more enjoyable for attendees at the same time as increasing awareness of your branding.
For more details on our directional signs, get in touch with Pure Image Signs and Graphics Inc. at (604) 409-8040.