Wayfinding signs are integral to the shopping mall experience, for shoppers, retailers, and shopping mall owners. These signs are of course vital in helping shoppers get around the mall without confusion, ideally leading to more sales as customers are able to find exactly what they need without delay. When well designed, the signs can also free up customer service representatives from answering simple wayfinding questions, and finally, the signs can also be used to broadcast other information to make shoppers have a more enjoyable and memorable day.
Wayfinding signs for shopping malls come in a variety of formats. Interior wayfinding signs are common in malls, and some malls also use exterior wayfinding signs to help with directions, too. These signs can be static printed signs, or dynamic digitally-enhanced signs for quick changes and up to the minute information.
These signs offer a great opportunity for branding and promotion, in all formats. Stores can advertise on the signs, in the areas that are not strictly for wayfinding, sharing specials, deals, and other information of interest. When shopping mall owners are the ones providing the signs, this is a great way to pay back the investment and continue to have funds for modern corporate signage.
Wayfinding signs offer a great space for innovation and creativity, all of which can be used to draw in more customers, keep them shopping and spending money at the mall, and overall, improve business for everyone.
A good wayfinding sign has to stand up to a lot of use, given how busy most shopping malls can be. The materials used should be strong, and in the case of an exterior wayfinding sign, able to stand up to any weather conditions found outdoors.
All of our corporate signage is made to be durable and long lasting, our wayfinding signs included. When you need a well designed, easy to read, attractive wayfinding sign, we can create it for you with ease! Our signs can be created to match any color scheme, branding, or aesthetic, so they’ll fit in with any shopping mall environment.
Our wayfinding sign solutions are scalable for shopping malls large and small, and we are confident that we can meet your needs. Connect with us today to find out more about our signage offerings, and what we can do for you. We are available via email or telephone, so get in touch.