The combination of signs in your office, storefront, or other venue is an excellent tool for expressing brand messages. For many companies, these products continue a brand conversation that exterior signage began. A case in point is the NexTier Center where we recently designed, fabricated, and installed an interior signs and graphics package in Butler, PA.
Welcoming the Consumer with a Customized Lobby Sign
The NexTier lobby sign impresses with its rounded edges and three-dimensional visual appeal. Moreover, you will notice that our technicians painted the individual style elements in the firm’s brand tones. Finally, we mounted the letters with standoffs, which gives the optical illusion that the items are floating above the wall. With the right illumination, they provide a subtle shadow play.
Acrylic is an excellent material for this type of project; however, it is not your only option. Many business owners are now also looking to metal, which they agree is a great way of highlighting their longevity in any given niche. For dimensional letters that measure three inches in depth, we suggest the use of sign foam. Our technicians can paint it or add vinyl laminates.
Window Graphics Address the Visiting Customer and Set the Tone for Expectations
The entrance doors to the NexTier Bank feature floor to ceiling glass. We added thin frosted stripes that we turned into brand products by cutting out the company’s logo. Next, we added vinyl lettering to the door that repeats the corporate logo complete with color play.
It is an excellent method for setting the tone that determines the expectations each consumer has. Besides that, window graphics are unique tools for wayfinding as well as reinforcing brand awareness. Even passersby will learn to connect the company’s name with a color palette and logo.
Wall Graphics Engage the Customer and Workforce in the Brand Story
Not so subtle, wall graphics are fantastic for telling a brand story. Moreover, they empower the customer as well as the employee to become a part of it. A good example is the third-floor wall lettering that our team prepared for the NexTier Center. It highlights the company’s vision for performance and service.
In the lunchroom, a word wall reinforces the values of the business. It underscores the traits that set apart this business from others in the same niche. Moreover, it encourages employees to focus on developing the types of attitudes that exemplify the hallmarks of the brand.
For your business, you might use wall graphics in a similar way. Many business owners have had excellent success with featuring mottos and mission statements on walls in or near the reception areas. Others have opted for a corporate timeline display in hallways that capitalize on the long walls.
Getting an Interior Signs and Graphics Package in Butler, PA
We hope that the NexTier case study inspired you to look at your venue in a completely new way. Maybe you could use some wall graphics that could change the way you feature your branding indoors. Then again, now might be the right time to combine a new lobby marker or other signage solution with the wall graphics. Contact us today to learn more about your options and to discuss the project!
