When we were contacted by the franchise holder for Structural Elements located in Shorewood, Wisconsin they were in a bit of a panic. The franchisee thought that the franchiser had taken care of ordering the lobby sign for the new location. The franchiser thought that the franchisee had cared for it. Now they were two weeks from opening and in need of a custom acrylic lobby sign.
Our customer, Structural Elements, view themselves as body engineers. They utilize a three step process: analyze, balance, and apply. They are an orthopedic wellness clinic that strives to provide the highest standard of care through a contemporary business model and a proprietary treatment approach. They specialize in comprehensive solutions for orthopedic wellness and athletic performance, they: develop long-term relationships with their patients and support them in overcoming injury and achieving their active goals; know how to have fun, while maintaining the highest level of professionalism and pride in our craft; they look to become a trusted and active business in the community; and strive to replicate the success of their flagship location throughout our franchise-system without compromising our core values.
Outside of Structural Elements, we have worked with a large number of specialists and doctors’ offices. We have done lobby signs, custom exterior signs and wall and window graphics. It’s fun working with physicians’ offices because everyone always thinks that their needs are different from everyone else. They aren’t. Professional services is a growing market for us and it’s one that we really enjoy working in.
We can help design an office plan using a number of products whether printed or not. We offer frosted glass for exam rooms to ensure privacy, custom printed wall and door graphics, monument signs and channel letters. All can be customized to the clinics or doctors requirements.
If you are a practice manager or a physician and you don’t know where to start, start by call Optimum Signs. We will sit down with you and develop a complete sign plan, if needed. If you already have a plan, we can assist in implementing it. Either way, we are here to assist. You can reach us at 262.289.9481 or email us at info@optimumsignswi.com.