Restaurateurs have their work cut out for them. It’s an industry that’s notoriously difficult to succeed in, with tight margins, high employee turnover, and a host of other challenges presenting obstacles to profitability. The best thing a restaurant owner can do to stay competitive, particularly in cities known for culinary excellence, is to remain creative.
It is certainly important to establish regular clientele who know what to expect when they take a seat at one of your tables. Many of us are creatures of habit, and these regulars are often the lifeblood of a restaurant’s business.
There are, however, a great many people out there who love to explore their culinary options. The term “foodie” was pretty much off the radar not all that long ago, but is now used widely to describe such culinary adventurers. If a restaurant can appeal to this diverse group of prospective customers, while still maintaining a stable menu for those who crave familiarity, that is a recipe for success.
Whether a restaurant is well established or just getting started in business, the first thing that its ownership must do is catch peoples’ attention. The appearance of the building, the major signage, and the perception of ambiance and atmosphere from a curb-appeal standpoint, among other things, are critical factors in the equation of being attention-grabbing.
If you’re trying to attract new customers, adding a sidewalk sign can certainly be effective. What better way to demonstrate the creative side of your menu than by advertising your delicious daily specials creatively and boldly so that everyone who walks by can see them. This mainly goes for areas of higher foot-traffic, but a high-quality sidewalk sign positioned well, and with the right daily special menu item or discount can catch the attention of hungry drivers.
The beauty of sidewalk signs is their flexibility. They can be placed anywhere, and say anything you choose. They can be moved or rewritten at any time, so there’s a lot of experimental potential for using sidewalk signs as marketing tools. If you’re not sure how your restaurant might best take advantage of a sidewalk sign, or you just want to add this arrow to your quiver, give James River Signs a call. We’ll happily work with you to develop a sign that meets your needs, customized for your location.