There are very few industries that have such a glaring need for temporary signage as the construction business. This is mainly due to the fact that construction crews, whether they’re general contracting, trades, or peripheral to a construction project, are only on site for a specific amount of time. Once their portion of the work is completed, they pack up and move on to the next job.
Construction sites are impossible to ignore for passers-by. They catch the attention of just about everyone who comes in sight of them. People are often curious about what kind of new business is being established at the location, or what that new home will look like, and how well it will integrate into a neighborhood. They may even stop for a closer look as things take shape.
Frequently, folks who have a need of their own for a general contractor or trade professional may be on the hunt for just the right person or firm to partner with. If they see work happening, they may want to see if they can get a sense of the level of quality and professionalism that’s on display at the job site.
There’s no better tool for capturing this potential business than having a sign on display on site letting the world know the name of your company and the services you offer. After all, somebody with decision-making authority over the project, whether that be a homeowner, building owner, or general contractor, chose you. This creates a perception of value, whether conscious or not, in the person observing your sign. Somewhere inside, they realize that another person who has presumably vetted several competitors, saw the value in your offering.
You have already harnessed that perception. Now all you have to do is make sure that prospective client knows how to get a hold of you. A temporary sign, or maybe a few, placed in the most visible location possible at the job site will give that person the information they need to call and schedule a meeting and / or request an estimate.
In fact, it may not be going too far to say that any business in the construction industry that does not seek approval from the property owner to place temporary signs onsite, and get them in position anywhere people might see them, may be remiss in his duty to always be trying to drum up new business. It’s a tried-and-true, cost-effective marketing tool that no construction business should be without.
Give us a call at James River Signs to talk about what you’d like to see on your temporary job site signs. We’ll work with you to ensure that the quality services you deliver to the client are accurately represented on every site you’re working on.