Every school and university has looked for new ways to attract new students. They are looking for unique ways and spaces to advertise. Elevator wraps and graphics can be a most effective mode of advertising or marketing. In an elevator, you are speaking to a captive audience. It may not be for long, but, with our help, it will be long enough to get your message across.
Universities are varied and very diverse environments. There is so much going on there. Everything from class semesters, sports events, fund-raising nights, concerts, lectures, and more. Every day seems packed with plenty to see and do. For those special events, you want to advertise where people are. And what better place than in elevators. Advertising can extend to the outer doors as well and to the adjacent walls.
It used to be that to get your message out there you had to print brochures, do a radio spot, grab television time, or put an ad in the newspaper. Times have certainly changed. If your audience is in none of those places, which is increasingly common, you would seem to be wasting your advertising dollars.
Benefits of elevator graphics and wraps:
- Target your message to a specific building or time
- Tailor your ad to specific demographics only
- Colorful ads are eye-catchers
- Graphics and wraps get the attention you are seeking
- Customizing options are available in colors, text, images and more
Traditional advertising is not as effective as it once was. People who used to accept being handed a flier may now prefer an ad on their smartphone. For people who work and study in universities, elevator ads are visible and effective.
Make your statement bold and bright, and, for more impact, make them unique to elevators in some way, whether via a gag or using the dimensions cleverly. Elevators may be small, but they hold captive audiences long enough to give your marketing material and advertising a chance. For those who are seeing your graphics and wraps on a daily or regular basis, your brand will become very familiar to them.
Elevator graphics are very cost-effective and easy to install. At James River Signs, we create and install graphics and wraps all the time. When we sit down with you, we will recommend what is best when advertising in elevators. Call us or email us today for a free consultation.