Ice-Masters in Shawnee Kansas came to us for their custom truck fleet graphics. They needed a cohesive look that could apply to many different styles and types of vehicles.
In the first picture is the vehicle prior to our large format 3M IJ35 vinyl with laminated graphics being installed. The second picture you can clearly see their branding making a statement on the vehicle without needing an entire wrap to get the feel across. Most of the usable space it taken up giving a clean and informative vehicle to add to the fleet.
Ice-Masters has remained a family owned business since 1951 selling quality ice making equipment. They are a full service distributor specializing in the rental, sales and services of commercial ice machines, dispensers, refrigerators and freezers for Food Services, Healthcare, Hospitality and more.
All the graphics were sized on a picture at 1/10th scale and sent for approval. After approval they are scaled up and printed on IJ35 vinyl out of our large format digital HP Latex 360, laminated with Briteline gloss over laminate which extends the life of the color and material, cut in our Graphtec FC8600 cutter, and transfer taped so it’s ready to be applied to the vehicle upon its arrival. Once the vehicle arrives it’s a matter of an hour then it’s ready to hit the streets with its new look.
Vehicle wraps and graphics are one of the most cost effective and impactful forms of advertising in today’s market with cost of $.35 per every thousand impressions. This is tremendously less expensive than direct mail, print, radio and television advertising of your business and last for 7-10 years.
Ice-Masters has many driving billboards advertising them all around town anywhere they go, their brand exposure goes way up. That’s why it’s important that we have standards for creating graphics for new vehicles going into their fleet.
If you have a fleet or even just a single vehicle that’s yet to become a driving billboard call 913.469.1500 or email mryan@forerunnersigns.com
Written by: Forerunner Signs & Graphics – Overland Park, KS
