chipotle_mexican_grillIf you have a restaurant that is marketing in the community, it is important to have a visible location for consumers to find. There is no point in the advertising your billboard, commercial, or mail flyer achieves, if the potential buyers can’t find you! This is why an outdoor building sign is so important to your business. Give them community a visual statement that declares exactly what and where your business is!

A channel letter sign is commonly found in areas of high traffic. They appeal to those in vehicle on nearby roadways, and also appeal to pedestrians making their way past your storefront. In the image above, you can see the clear identification of the company with vibrant lettering.

Traditionally, these signs are found in plazas and malls. They are large in stature to draw the eye of passing by consumers. When you are looking for a sign that will share your business with the community, local traffic, and more, then look no further than a custom building sign featuring channel letters!

What happens when consumers can’t find you?

Many companies tend to lose focus on this detail until it is too late. When a delivery person cannot find your establishment it can cause quite a headache. Same can be said for customers. Online advertising, mail flyers, and other forms of advertisement are useless if the prospective client cannot find your facility. A channel letter sign goes above and beyond to share your location with the public. It is vibrant, large, and effective as a marketing tool. Just ask our team how these signs can benefit your specific business today!

More than just a great sign to aid in the locating of your business, these signs are also great for sending a distinct message about your business’s brand. For example, use the font that is cohesive with your logo, as well as the coloring. We can assist with our color match program to find the right shade to compliment your existing colors. If you have a brand that is already prominent within the community, having your sign reinforce it will only add to your marketing success! If your business is just getting started, then give them something to remember!

Are you interested in learning more about channel letter signs, and the advantages offered with them? Would you like to hear about other signs that can also benefit your business? Contact our team today, and let us get you started on a free consultation.

Written by: Sequoia Signs & Graphics – Pleasant Hill, California