Front Row Signs is a full-service sign design and installation company in the Richmond, Texas area and we have worked with all sorts of businesses, large and small, in numerous local industries; so we think we have a pretty good idea of what makes a great sign. We have also seen some real terrible sign jobs as well. If you feel your sign is not adequate for your business, give us a call and we can see what we can do to fix the problem for you and get some great signage and graphics installed at your location. In the meantime, let’s take a look at what makes a poor sign design and installation.
Poor construction practices
When it comes to installing a sign at a business, it is critical that the person or team who is installing it has the experience, knowledge, training and insurance to properly handle the task. A poorly constructed sign can damage a businesses reputation for quality, but it can also have other unintended consequences that could actually put you out of business. A sign that is constructed poorly could also present a safety hazard and could lead to lawsuits, which are costly and damaging to the reputation of your business here in Texas. You want to avoid poor construction, which could damage your image, reputation and viability as a business. Only trust the best to install your sign such as the staff at Front Row Signs.
Poor sign design
The second element that could make a sign job terrible is the level of aesthetic appeal that it has. Aesthetic refers to the visual elements of your signage. If the sign looks terrible and has a poor design scheme that looks ugly to the public, they will possibly avoid your business altogether. Another problem would be confusing signs that send the wrong messages to customers. You must use the right color scheme, typography, and other visual elements to capture their imagination and attention quickly. Also remember, the sign you choose to install sends a message by including text and typography elements as well as color and design. Signs that do not follow good modern design practices will fail to have the powerful impact to get customers through the door. Take the time needed to come up with a great concept and vision, and consult with our experts on a design that will ensure this. All of your graphic elements should be consistent throughout the customer experience. Give Front Row Signs a call today to see what your options are for materials, construction, design and installation.